210 Pentonville is a prominent office building situated near Kings Cross in London, serving as a significant landmark. Our objective for this project was to develop a sophisticated and polished wayfinding system that harmonizes with the interior scheme created by Lore Group, reflecting its materiality, forms, and textures.
At the key decision point within the building, the signage authentically draws inspiration from the interior finishes, specifically the reflective blue-tinted glass found on the exterior of the building and the organic shapes of the furniture. Additionally, to enhance and solidify the wayfinding system, we crafted a customised set of pictograms that take cues from the building's identity and exterior signage. This bespoke pictogram set further enriches the wayfinding experience, creating a cohesive visual language throughout the space.
Photography by Billy Bolton
“It was an absolute pleasure working with Chirs, he made the design process seamlessly easy and produced well-considered solutions that clearly answered the brief and harmonised with our architectural scheme. We are very pleased with the final results, the integration of the beautiful wayfinding has added a much needed layer of visual communication at 210 Pentonville Road.”
JULIET WALMSLEY
Project Lead - Lore Group