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Global Entertainment

Environmental, Wayfinding

Sony Pictures bid farewell to their 25-year-long residence in Soho, signifying the end of an era. However, they embarked on a new chapter with the unveiling of their new home—a world-class agile working environment that perfectly captures the essence of the film and television industry.

In collaboration with BDG, a renowned British architectural practice, we embarked on a journey to design a vibrant and captivating collection of brand statements. These statements seamlessly intertwine storytelling and experiential elements within the physical environment. By doing so, these artworks forge an emotional connection between the users and their surroundings, reflecting the diverse range of content that Sony Pictures offers while highlighting memorable moments and beloved characters from film and TV.

Designed whilst at Acrylicize

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