Brand identity and promotional material for WeWork's collaboration with Transport for London and Santander Bikes.
The identity is part of a scheme to promote exercise for better wellbeing for WeWork members through the daily use of Santander Bikes. Furthermore helping to make an environmentally friendly transport choice that has an impact on the air quality of London and the Planet.
On average, members of the scheme make around 166 trips per year, cycling for a whopping 325 miles over 35 hours. This reduces an individuals CO2 emissions by 554kg