We have embarked on a project to completely transform the hospitality experience at the club, aligning it with the new architectural scheme. Our proposals aim to go beyond the existing framework and create an environment that is both captivating and forward-looking, paying homage to the club's rich history.
The creative process involves delving into archival material, encompassing club chants, the legacies of renowned players, memorable goals, and repurposed graphics from past kits. These elements are artfully juxtaposed with contemporary imagery from the archive, resulting in a comprehensive celebration of the club's heritage. Through the strategic placement of environmental graphics and wall murals in key areas across the site, we harness the innate power of visual storytelling to engage and captivate visitors.
The graphics we have developed effectively capture the vibrancy and exhilaration associated with the game, fostering a sense of community through shared experiences, both past and present. This holistic approach not only honours the club's illustrious past but also creates an atmosphere that resonates with its future trajectory.
Design whilst at Acrylicize